“Every man’s work is always a portrait of himself” — Samuel Butler

Across industries, some people’s work looks inherently different.

They prioritize the love for the craft over results. People over profits.

Long term sustainability over growth at all costs.

Their path is a natural unfolding of their curiosity.

Their work is a portrait of themselves.

The lines between work and play aren’t clear.

Sometimes it seems like they aren’t working at all.

And maybe, that’s the highest way for all of us.

After all, the fruit is only as valuable as the happiness or peace we believe it will give us.

But the process gives us joy right now, and allows us to give joy to others.

And maybe, that’s what is it all about.

Joy, here and now.

Some names

Yvon Chouinard, Patagonia

Michael A. Singer, The Medical Manager Corporation

Tobi Lutke, Shopify

Giorgos Tsetis, Nutrafol

Brunello Cucinelli

Blake Mycoskie, TOMS

Seth Godin

Jason Cohen, WP Engine

Geshe Michael Roach, The Diamond Cutter

Jason Fried and DHH, 37Signals

Syed Balkhi, WP Monster

Adam Sandler

Graham Weaver, Alpine Partners

James Dyson, Dyson

Matthew Bertulli, Lumi

Rick Rubin